Retail concepts

With De Beer Innovations, De Beer Group has a specialist in-house for developing and marketing retail concepts. These concepts are an extension of the ranges we develop and produce within the group and are often aimed at sanitary fittings, household and hardware.

We take care of the entire process, from development, range composition, packaging design, printing, packaging and logistics for our customers. Thanks to our creative marketing department, POS materials and smart packaging are also developed in-house.

Our retail concepts must be innovative and distinctive. These can be complete walls, but it might just as well be one individual product. As long as the concept is unique and strong enough.


  • Wholesale
  • DIY stores
  • Household shops
  • E-commerce
  • Discounters
  • Supermarkets
  • Garden centres

Automated Machine in De Beer Group Factory

Why De Beer?

  • Only high-quality concepts, made in Europe
  • in niches we know about. This is visible in composition and packaging
  • flexibility in packaging, also for private labels
  • from production, packaging to marketing: everything under one roof
  • professional support on POS

Processing Retail Concept Products at De Beer Group.

A selection of our products

With our concepts, we focus on products that we produce ourselves and that stay close to our core. So we do not want to be a wholesaler, but a service-oriented specialist within the niches in which we operate.

Contact your specialist

Gerben Stijf
Sales Manager De Beer
Call: +31(0)342-404740

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