On 1 December 1953, Jan de Beer senior started as sales representative for Seyffert Loodindustrie, selling lead drains and siphons. In the following years, De Beer expanded into a reliable sales partner of mostly German manufacturers of sanitary products.

In the late 60s, De Beer started producing mounting kits and selling seals. This paved the way towards ‘own products’. In the following years, De Beer started producing more and more, or had moulds made from which production is done for De Beer.

In 1980, De Beer built premises in the new location Barneveld. In 1983, Jan de Beer junior took over the company from his father. This marks the beginning of a long period of growth.

In 1985, De Beer took over the company Asfra BV, a producer/importer of ironmongery and door and window furniture. This company acts as a second supporting leg of the still relatively small organisation.

In 1990, De Beer took over the company Faber Boer Meeden Metaalwerken (FBM), which was then a supplier of various metal products and fasteners. Shortly afterwards, in 1991, De Beer took over Seyffert Loodindustrie, the company with which it all began in 1953.

These steps underline the change from trader to product owner.

The first decade of the new century marked the start of the great expansion and internationalisation of De Beer Group.

In 2000, De Beer took over supplier Van der Valk Metaalwarenfabriek of Poeldijk and moved the production to Barneveld.

In 2004, De Beer entered the German market through the acquisition of König & Ronneberger in Wuppertal, and thus immediately conquered a prominent position in the important German market for sanitary components and seals.

In 2006, De Beer expanded further with the acquisition of the company FW Breidenbach in Linsengericht (D), a major supplier of De Beer for many years. This also introduced plastic production into the group.

After several acquisitions, a period of rapid organic growth started. Within a few years, the workforce grew from 75 to over 130, and De Beer established itself internationally increasingly as a market leader within the niches in which it operates.

In 2019, it was decided to stop the last trading activities of Asfra BV, and to continue Asfra BV under the name De Beer Innovations to focus on developing retail concepts for in and around the house. Thus the focus of the entire group is now on developing and producing products.

In 2020, De Beer took over the activities of DE-Plastik GmbH, thereby strengthening the retail concepts product line, among other things by bringing an extensive packaging department in house.

Also in 2020, De Beer Group acquired the injection moulding company Beoplast Besgen GmbH. Beoplast is a unique company that produces plastic products, emissions-free and CO2-neutral, for e.g. the automotive industry. For this sustainable approach, they won the prestigious German Sustainability Award 2019.

After these last acquisitions, De Beer Group has five locations in the Netherlands and Germany, and employs about 250 people in our companies.

De Beer annually produces more than 300 million products, which are delivered to more than 25 countries around the world.